Sanctuary Asia, India's leading wildlife, conservation and environment magazine, was started by editor Bittu Sahgal in 1981 to raise awareness among Indians of their disappearing natural heritage. The overwhelming response to the magazine led to the birth of Sanctuary Cub, a children's nature magazine, in 1984 and to The Ecologist Asia (Indian edition of The Ecologist, UK) a journal dedicated to the issues of the environment, development and human rights, in 1993.

Sanctuary Cub reaches out to children across India through schools and nature clubs. We conduct nature walks, camps, slide shows and rallies for children with the help of qualified naturalists and environmental educationists.

The Cub Club is a unique feature of Sanctuary Cub. All subscribers under 15 years of age automatically become members of the Cub Club. Cub Club members take an oath to respect and protect nature and to share their knowledge of nature with others.

Cub Club members are encouraged to get in touch with each other to share their love for nature, complete special assignments, start nature clubs and activity groups. This gives children a sense of involvement and belonging, and increases their commitment to the cause.

The Cub Club will always encourage co-habitation of humans and wildlife in the environment, and co-operation rather than competition among peers. All our programmes, even 'contests' will keep this in mind so that everyone gets an equal sense of participation and responsibility for the protection of the planet.

Sanctuary Cub has initiated Kids for Tigers, an environmental education programme in schools across India that aims to bring out the vital connection between the survival of the tiger and our ecological health.

In the 1980s, Sanctuary Films produced two wildlife/conservation serials aired on Doordarshan, India's national television network. The first, Project Tiger, was a documentary while the other, Rakshak, was a narrative serial for children. The films were shot on 16 mm. and the Sanctuary team visited virtually every wildlife haven in India (stock footage available on request). Sanctuary Features uses the mainstream press to put forward alternate views on wildlife and development issues.

Sanctuary Features covers a variety of subjects including travel, science, health, nutrition, and the politics of development and is now also a leading content provider for websites interested in the above subjects. Sanctuary Photo Library, our stock photo agency, has a fully computerized database of images that are available on request. Our focus is on Indian/Asian natural history and is used by academics, picture researchers for publications, non-profits, websites, advertising agencies and corporate communicators.

Sanctuary is a melting pot of natural history visuals, information and resources and these are put to good use to produce some of the finest wildlife and nature calendars, posters, slide shows, exhibitions and other products available in India. These high quality products can be made available at reasonable rates and can be delivered anywhere in the world.

Sanctuary is at the fulcrum of several wildlife conservation campaigns and serves as a network for wildlife groups, concerned individuals and non-profit organisations. It is also a source of information for press and television reporters.

In summary, the organization could be described as one that aims to communicate the rationale for wildlife conservation and environmental protection. Our focus is the Indian subcontinent and Asia, but our horizon spans the globe. Sanctuary is a privately owned, self-supporting venture and does not accept any donations. Its funding sources are advertisements, subscriptions and content provision.